tag:blogger.com,1999:blog-26438584947759419832024-03-14T02:55:34.497-07:00Peter Barnet - University of Paris ProfessorAnonymoushttp://www.blogger.com/profile/16273415472220628596noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2643858494775941983.post-90906108052597381252014-04-21T08:35:00.000-07:002014-04-22T07:42:57.404-07:00Biography & Course Support<br />
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<span style="font-size: large;"><b> <span style="font-size: x-large;">PDF Course Support</span></b></span></div>
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<span style="font-size: large;"><b>In
order to help my students, Prof. Barnet has decided to write a course
support book, which you can downloaded using the link below.</b></span></div>
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<span style="font-size: large;"><b><span style="color: red;">IMPORTANT:</span>
In order to verify that you are indeed human, you will have to use your
phone number to prove it. Do not worry, this is just a security measure
against robots.</b></span><br />
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<h2>
<span style="font-size: large;">Peter Barnet</span></h2>
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Associate Professor</div>
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Global Communications</div>
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+33 1 40 62 08 23</div>
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Combes, C-54<br />
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Professor
Barnet is a lifelong marketing and advertising executive who joined The
American University of Paris faculty in 2002. He has held senior
management posts in well-known advertising agencies such as Young &
Rubicam, Oglivy & Mather and Lintas. He has also led marketing
efforts in Europe for Sara Lee.<br />
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Barnet has spent thirty-six years
building brands for Procter & Gamble, General Mills, General Foods,
Kraft, Smith Kline Beecham, Kimberly Clarke, Groupe Danone and Sara
Lee. Much of this has been on a global basis. A recognized expert on
premium marketing, O&M published Barnet's "First Class: How to
Market Premium Products" in 1987, and he has lectured on this subject
worldwide. In 2005, The Medill School at Northwestern University awarded
their Marketing Man-of-the-Year to Peter for a series of lectures on
international marketing.<br />
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Education/Degrees</h4>
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<li>BA in Political Science (1965), Yale University</li>
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Publications</h4>
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<li><i>First Class: How to Market Premium Products</i>, 1987</li>
<li><i>Food as Entertainment</i>, article, 1985</li>
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