- BA in Political Science (1965), Yale University
- First Class: How to Market Premium Products, 1987
- Food as Entertainment, article, 1985
PDF Course Support
In
order to help my students, Prof. Barnet has decided to write a course
support book, which you can downloaded using the link below.
IMPORTANT:
In order to verify that you are indeed human, you will have to use your
phone number to prove it. Do not worry, this is just a security measure
against robots.
* * *
Peter Barnet
Associate Professor
Global Communications
+33 1 40 62 08 23
Combes, C-54
Professor
Barnet is a lifelong marketing and advertising executive who joined The
American University of Paris faculty in 2002. He has held senior
management posts in well-known advertising agencies such as Young &
Rubicam, Oglivy & Mather and Lintas. He has also led marketing
efforts in Europe for Sara Lee.
Barnet has spent thirty-six years building brands for Procter & Gamble, General Mills, General Foods, Kraft, Smith Kline Beecham, Kimberly Clarke, Groupe Danone and Sara Lee. Much of this has been on a global basis. A recognized expert on premium marketing, O&M published Barnet's "First Class: How to Market Premium Products" in 1987, and he has lectured on this subject worldwide. In 2005, The Medill School at Northwestern University awarded their Marketing Man-of-the-Year to Peter for a series of lectures on international marketing.
Barnet has spent thirty-six years building brands for Procter & Gamble, General Mills, General Foods, Kraft, Smith Kline Beecham, Kimberly Clarke, Groupe Danone and Sara Lee. Much of this has been on a global basis. A recognized expert on premium marketing, O&M published Barnet's "First Class: How to Market Premium Products" in 1987, and he has lectured on this subject worldwide. In 2005, The Medill School at Northwestern University awarded their Marketing Man-of-the-Year to Peter for a series of lectures on international marketing.
